AI Visibility

So your website gets found even when nobody googles anymore. More and more B2B buyers research with ChatGPT, Perplexity or Google AI. If your website isn't cited there, you don't exist for this audience.

01

The Problem

Google is no longer the only way people search for service providers. ChatGPT, Perplexity, Claude, Google AI Overviews – AI systems answer questions directly without anyone needing to visit your website. That sounds threatening. It is – if your website isn't recognized as a source by these systems.

Most websites are optimized for Google, not for AI. They have running text but no structured data. They have keywords but no machine-readable semantics. That's no longer enough.

02

The Solution

AI visibility is not a product you buy and install. It's a discipline – a combination of technology and content that ensures AI systems understand, classify and cite your website.

  • Schema.org / JSON-LD: Structured data that machines can read. Who you are, what you offer, where you work – machine-readable.
  • Semantic Architecture: Clear page structure with heading hierarchy that makes sense not only for humans but also for crawlers.
  • llms.txt: A machine-readable summary of your website specifically for AI systems.
  • FAQ Blocks with FAQPage Schema: Questions and answers that AI systems can cite directly.
  • robots.txt Configuration: GPTBot, ClaudeBot, PerplexityBot – they need to be allowed in if you want to be found.

I call this GEO (Generative Engine Optimization) and AVO (Agent Visibility Optimization). Not buzzwords, but two measurable disciplines with concrete measures.

03

The Proof

This website itself is the live technical test. Structured data for every service, FAQPage schema for the FAQ section, review markup for testimonials, ProfessionalService schema for the business. All openly viewable in the source code.

Ask ChatGPT or Perplexity about "web developer Plau am See" or "freelance web developer with AI visibility" – and check what comes back.

Three Paths to AI Visibility

  • Integrated in project: For new websites, AI visibility is included in the fixed price.
  • As an update: Retrofit existing website – from EUR 800, depending on scope.
  • In maintenance package: Continuous optimization as part of monthly maintenance.

FAQ – AI Visibility

AI visibility means your website is recognized and cited as a source by AI systems like ChatGPT, Perplexity, Claude and Google AI. This requires structured data (Schema.org, JSON-LD), clear semantic architecture and machine-readable content.

SEO optimizes for Google rankings (blue links). GEO (Generative Engine Optimization) optimizes for AI systems citing your content as a source. Both need good content, but GEO additionally requires structured data that machines can read.

SEO remains important. But more and more B2B buyers research with ChatGPT or Perplexity instead of Google. If your website doesn't appear there, you don't exist for this audience. AI visibility is not a replacement for SEO, but a complement.

As part of a website project, it's included in the fixed price. As an update for an existing website: from EUR 800, depending on the scope of the existing structure. In a maintenance package: continuous optimization included.

Yes. I can retrofit existing websites with structured data, schema markup and semantic optimization. Prerequisite: the website must be in a technical condition that allows it. We'll clarify this in the initial call.

AI Visibility for Your Website?

A quick call will clarify what makes sense for you – and what doesn't.

Email
mail@andersen-webworks.de
Call
+49 38733 270015

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